In contrast to LED TV technology that uses backlights, LG OLED screens pack self-lit pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes. The most innovative TV experience - With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience. Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient. Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action. In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature. Enjoy all your favourite content from Netflix, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command. Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app. Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content.